Consumers of Rice Krispies Treats can now buy accompanying Braille stickers and a programmable audio box. The Braille stickers are preprinted. The sheet of eight includes heart-shaped messages such as "Love you lots" and "Good luck" and are designed to be affixed to the snack's wrapping. The audio box includes an option to record a 10-second message. Kellogg's said that the message could be rerecorded more than 1,000 times.

Kellogg's said the effort was partly in honor of company founder Will Keith Kellogg, who spent the last few years of his life without being able to see but still working full-time.