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MLK Center Launches Youth Nonviolence Campaign
April 4, 2013

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On the 45th anniversary of the death of Martin Luther King, Jr., a center in his honor announced a new campaign to honor his memory.

The King Center, in Atlanta, has launched "50 Days of Nonviolence," a campaign to urge students to choose nonviolence until the end of the school year, if not longer.

Bernice King, the daughter of the famed civil rights leader, gave a speech outside the King Center, of which she is the chief executive officer. She spoke at 7:01 p.m. Eastern Time, the exact time her father was assassinated in Memphis, Tenn., in 1968. He had traveled to Memphis to support sanitation workers who were on strike to protest what they saw as unfair working conditions. He was shot on a balcony at the Lorraine Hotel. The hotel is now the site of the National Civil Rights Museum, which commemorated the anniversary with several activities, including a wreath laying and a presentation by a sanitation worker who took part in that 1968 strike.

King's son, Martin Luther King III, also spoke at the museum.

Mourners also laid a wreath at Atlanta's Ebenezer Baptist Church, where King had preached.

A social media campaign, including the King Center's Tumblr page, will accompany the "50 Days of Nonviolence" campaign.

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